The opening of Mingchuangyou's store in San Genera Lavalle, the capital of Lyon, France, is a recent addition to the brand's total of over 2000 stores in overseas markets. This achievement represents another significant milestone in the global expansion of Chinese retail brands.
Despite the global epidemic's impact and changing international trends, the popular innovative product brand has maintained a steady pace of opening new overseas stores. Their development has transitioned from a focus on recovering and adjusting during the pandemic to experiencing rapid growth thereafter. Reports indicate that Mingchuang Youpin has opened over 120 new stores across 105 countries and regions globally during the first three quarters of 2022.